Typography Seoul Identity

Typography Seoul Partial Renewal & Guidelines

Graphic Motifs: A Printed Magazine
This partial renewal was approached from the mindset of a writer who hopes their words will leave a lasting impression—an attempt to overcome the inherent ephemerality of digital media.

The keywords driving the direction were:
A Fast Magazine that tracks swift movements in design and typography,
Heritage that honors what endures.

The type system is divided into Primary and Secondary,
using both gothic and serif typefaces (sans/serif, with and without strokes) in contrast and harmony.

We addressed issues with the digital rendering of the original symbol, where thin lines were disappearing, and improved the typography system for Instagram articles.

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